Consumer Finance New Product MVP

Objective: The Primary Objective of this assignment is to assess the student’s problem-solving ability, design skills and technical domain expertise.

Title: New Product Development for Consumer Finance

ABC Limited is a Fintech company which is providing BNPL services for purchasing two-wheelers. ABC Limited has seen rapid growth since its inception. It has a customer base of 50,000 customers. Since the last 5 years, the company has grown 2X. Primary focus has been in two-wheeler financing.

You have joined ABC Limited as a Product Manager. Your focus area is product and growth.

Now, the company's new focus area is consumer durable financing and unsecured personal loans. Assume that ABC Limited already has an NBFC license. ABC Limited has one of the majority market share in two-wheeler financing in terms of revenue in India. This will help you acquire new users as well as cross sell to existing customers. Feel free to make relevant assumptions with respect to creating your MVP.

Questions

1. You need to work with your team and design an MVP, for the same (consumer durable financing / personal loans) and check the initial traction before final launch. Feel free to research what’s happening in the same space. List out the considered assumptions. Also, define the workflow of the MVP.
2. List out the product features to be included in your MVP. You can choose any one product - Unsecured Personal Loans or Consumer Durable Financing or both.
3. Market sizing or business opportunity with respect to your MVP
4. GTM strategy with respect to your MVP to acquire new users
5. Create wireframes for your MVP (using Figma) [Max 5 mobile screens]
6. Define your success metrics for the MVP

Submission format: Max 5 slides.

Duration: 2 days

Evaluation criteria

• Detail oriented answers (product thinking mindset)
• Customer focus (user personas)
• Quality and thought process behind designs / workflow.