PM Assignments

Radio Media Planning MVP Improvements

The Media Ant · PM intern

Suggest solutions to improve onboarding, lead capture and engagement for The Media Ant's radio media planning MVP, with flows, wireframes and a PRD.

Product Management (Internship) - The Media Ant

Assignment Question

We are excited to introduce our new product in the MVP stage. This marks the first step in our transition from a media discovery platform to a comprehensive media planning tool. As we move from MVP to the next version, we aim to improve the product in several key areas.

Radio Media Planning - https://www.themediaant.com/plan/radio-automation

The product improvement areas are:

  1. User/Product Onboarding
  2. Lead Capturing
  3. User Engagement

Please suggest solutions and approaches for enhancing these aspects of the product.

We look forward to your innovative ideas!

Evaluation

Please consider the following points for evaluation:

  1. User Flow
  2. Wireframe/Design (Lo-fi or Hi-fi)
  3. Product Features
  4. Direct or Indirect Competitor Comparison
  5. MVP PRD (Minimum Viable Product - Product Requirement Document)