PM Assignments

Data Science Course Engagement Decline

Newton School · APM

Diagnose falling engagement and completion in an edtech Data Science course, prioritise causes, propose and wireframe solutions, and define KPIs.

Associate Product Manager Assignment

Instructions

  • The assignment should be completed within 72 hours of receiving the brief.
  • The candidate should submit a solution.
  • The candidate may use any resources or tools they feel necessary, but all work must be original.

Scenario

You have joined a fast-growing edtech company as an Associate Product Manager. The company offers various online courses aimed at helping professionals upskill and land better job opportunities. Recently, the company's CEO noticed a decline in engagement and completion rates for the most popular Data Science course.

Task 1: Problem Identification and Analysis

  1. Identify Potential Causes:
    • List down at least three potential reasons for the decline in course engagement and completion rates.
    • For each reason, outline the data or research you would use to validate or refute these hypotheses.
  2. Prioritize the Problems:
    • Rank the identified problems based on their potential impact on business objectives (e.g., revenue, customer satisfaction) and feasibility of resolution.
    • Explain your rationale for the prioritization.

Task 2: Solution Design

  1. Propose Solutions:
    • For the top 2 prioritized problems, propose actionable solutions or features that could improve engagement and completion rates.
    • Outline how each solution addresses the root cause of the problem.
  2. Wireframe the Solution:
    • Create a basic wireframe or user flow for one of the proposed solutions.
    • Ensure that the design is user-centric and consider user pain points that your solution will alleviate.

Task 3: Business Impact and Metrics

  1. Define Success Metrics:
    • Define 3-5 key metrics (KPIs) that you would use to measure the success of the proposed solutions.