PM Assignments

e-Invoicing Module MVP and GTM

Enalo · Pm intern

Define an MVP and roadmap for an e-Invoicing module in a B2B billing SaaS, plus a GTM plan and competitive positioning strategy.

EasyBill is a B2B fintech SaaS startup, which provides Billing & Payments Software Solutions to Businesses of all categories – Wholesalers, Manufacturers, Service Providers, and Retailers. Company Revenue is based on the subscription fee charged for using Billing Software and the commission on each transaction between businesses and their customers. The company wants to introduce new module e-Invoicing in the existing system.

  1. Your task is to define MVP (Minimum Viable Product), and how it will evolve – give a roadmap.
  2. Give GTM (Go to Market) plan and how will you iterate & improve its success over a period of time.
  3. Consider the existing competitors in the market who are offering similar solutions e.g. – Open Financial, Zoho, Vyapar, Getswipe etc. and put a plan on how will you position your MVP for maximum ROI in a saturated market with so many similar solutions from different competitors.

Please mention all the assumptions, references and sources in the solution, as used.

Note: Wireframe is not mandatory, but it will be a bonus if you can provide it.