PM Assignments

GenAI Enterprise Persona Case

EMA · APM

Identify an enterprise productivity gap and propose a GenAI-powered Ema persona, with user journey, validation plan, success metrics and pitfalls.

Case Prompt

Ema is a universal AI employee, with multiple personas across roles and industries to revolutionize how people work. As a PM at Ema, you will regularly encounter deep, impactful enterprise problems where one of Ema's personas can work collaboratively with existing employees to multiply their productivity. Identify one such gap in existing businesses and propose an Ema persona to provide outsized gains to the team she would be a part of. Address the following prompts:

  • Why did you choose this problem? What is the potential impact of solving it?
  • How will your persona use GenAI to solve the problem? What does the end to end user journey of working with this persona look like?
  • How will you test your persona and validate your hypotheses quickly?
    • Demonstrate the feasibility of your use case via sample prompts and responses on synthetic data.
  • How do you measure the success of your solution?
  • What are some potential pitfalls of your solution?

Guidelines

  • Retain the first two slides of this deck in your final presentation. Feel free to modify the cover slide but insert your persona, name and email ID in the provided slots. In addition to these two slides, you can add up to 8 more slides to cover your solution.
  • Specific solutions are appreciated. Try to narrow down your problem to a specific role and industry, where possible. Some examples of Ema's personas are:
    • Sales Data Analyst that answers data questions on your Sales and CRM data
    • Pharmacist's Assistant for Prior Authorization (Insurance) approvals of drug prescriptions
    • Compliance Analyst that helps companies ensure compliance to GDPR and other policies
    • Immigration Law Assistant that helps clients apply for their visas and respond to RFEs
  • The key differentiator of a persona should be Gen AI, however a persona can utilize multiple other technologies to help enterprises derive maximum impact.