Designers Marketplace PRD and User Stories

Job Title: Product Manager. Job Type: Onsite, Full-time. Location: HSR Layout, Bangalore

Background

Ctruh is planning to create a marketplace product that will empower designers to monetize and showcase their design work. As a Product Manager for this project, your role is to create a comprehensive Product Requirements Document (PRD) and define user stories to guide the development of this platform.

Instructions

Part 1: Product Requirements Document (PRD)

Create a PRD that outlines the key features, functionality, and specifications for Ctruh's Designers Marketplace. Your PRD should cover the following sections:

Introduction:

• Briefly describe the project and its objectives.
• Define the target audience (designers and potential buyers).

Market Research:

• Provide an overview of the current market landscape for designer marketplaces.
• Highlight the opportunities and challenges in this space.

Product Vision and Goals:

• Clearly articulate the vision for Ctruh's Designers Marketplace.
• List the high-level goals the product should achieve.

Feature List:

• Identify and describe the key features and functionality of the platform.
• Prioritise these features based on their importance.

Technical Requirements:

• Mention any specific technical requirements, platforms, or integrations needed.
• Discuss data security and scalability considerations.

User Experience (UX) Design:

• Outline the user interface and user experience design principles.
• Provide wireframes, mockups, or reference designs if available.

Monetization Strategy:

• Explain how the platform will enable designers to monetize their work.
• Detail the revenue model (e.g., transaction fees, subscription plans, etc.).

Marketing and Growth Strategy:

• Discuss how the platform will attract and retain both designers and buyers.
• Outline a plan for user acquisition and growth.

Part 2: User Stories

Create a set of user stories that capture the user interactions and requirements for Ctruh's Designers Marketplace. User stories should be written in the following format: "As a [type of user], I want [an action] so that [benefit or goal]." Use the personas of both designers and buyers.

Example user story: As a designer, I want to create a profile and showcase my portfolio so that potential buyers can view my work.

You should aim to create at least 3 - 8 user stories that cover various aspects of the platform, including registration, browsing, purchasing, communication, and more.

Submission

Please provide your PRD and user stories in a well-organised document or presentation. You can use any format that helps you convey the information effectively. Be as detailed and clear as possible in your descriptions. Your assignment will be evaluated based on the clarity of your PRD and the completeness and relevance of your user stories.

Note: Feel free to make assumptions and include any additional information you think is necessary to create a thorough and well-informed PRD and user stories for Ctruh's Designers Marketplace.