Credit Card Customer Sourcing Pitch

Creditas · APM

Create a pitch deck proposing a product for a small finance bank to source new credit card customers, covering modules, partnerships and regulation.

Problem Statement

ABCD Small Finance Bank has partnered with Creditas for providing solutions as a technical Solution Provider to Exisiting to Bank (ETB) credit card customers like Add-on card, Card upgrade, Card control, activation, Pin set and more.

ABCD SFB now wants Creditas to explore how they can help in sourcing new customers for credit cards.

As a PM you need to create a product proposition for ABCD SFB for sourcing new credit card customers.

The proposition can include technical modules, integrations and/or partnerships required as well as any regulatory requirements to be adhered to. Extra points for highlighting the MOAT in terms of product proposition or performance criteria on why ABCD SFB will get good results working with creditas.

References for new card sourcing can be the likes of Bank Bazaar, growmo etc and/or other DSA entities.

Create a deck to pitch to ABCD SFB.