Interview Questions › Product Design
Design an airport ATM for elderly travellers
Design a specialised ATM inside an international airport tailored for elderly travellers.
Context
Older travellers arriving in a new country need local cash fast, while tired, rushed and sometimes confused by currency, fees and unfamiliar machines. Card skimming and shoulder-surfing are common at airports.
Clarifying questions to ask first
- Arrivals or departures?
- Are we the bank or the airport?
- Foreign cards supported?
How to approach it
- Clarify the business goal and tie the product to the company's mission before touching solutions
- Segment users by behaviour or need (not just age), cover the whole ecosystem, and pick one segment with explicit criteria
- Walk the end-to-end journey and separate real pain points from feature requests
- Brainstorm a range of solutions (quick fix, data/ML, moonshot) and prioritise with impact vs effort
- Define a North Star, funnel metrics and guardrails, then call out risks, edge cases and mitigations
Framework: Goal & mission -> Ecosystem & segment choice -> Journey & pain points -> Solutions & prioritisation -> Metrics & guardrails -> Risks & edge cases
Sample answer
- Segment by need: low vision, hearing loss, low tech confidence, first-time international traveller
- The core pains are confusion about fees/exchange rates and fear of fraud
- Time pressure makes mistakes likely
- Journey: find ATM > choose language > insert card > pick amount > fees > collect cash and card
- Solutions: large high-contrast screen with voice guidance, plain fee display in home currency, suggested amounts, privacy hood, help button to a live agent
- Metrics: North Star = successful withdrawals per elderly user; guardrails = card retentions, fraud reports, abandonment
A high-contrast, voice-guided ATM with home-currency fee display and a live help button. Measure successful withdrawals, guarded by abandonment and fraud.
What interviewers look for
- Physical and cognitive accessibility
- Fee transparency
- Fraud and safety
- Failure states (card swallowed, language)