Interview Questions › Metrics

Success metrics for LinkedIn "Open to Work"

LinkedIn lets job seekers add an "Open to Work" signal to their profile. How would you measure whether this feature is working?

Context

Two sides use it: job seekers who turn it on and recruiters who search for them. Some users hide it from their current employer.

Clarifying questions to ask first

• Is success defined by seekers getting jobs or by recruiter engagement?
• Do we see confirmed hires?

How to approach it

1. Two-sided: seeker outcomes and recruiter outcomes
2. Funnel: turn on, recruiter views, InMails, interviews, hires
3. Guardrails: spam InMails, privacy concerns

Framework: Goal of the product -> Users and value exchange -> North Star -> Supporting metrics by funnel stage -> Guardrails and counter-metrics -> Decision or target

Sample answer

• Confirmed hires within 90 days among members with the signal on
• Recruiter InMail reply rate
• Share of signals that are recruiter-only (privacy use)

1. Members with the signal on get 2.1x more recruiter InMails
2. InMail reply rate to these members is 31%
3. About 7% report InMails as spam

North Star: hires within 90 days for members with the signal on, compared with similar members without it. Supporting: recruiter views, InMails and replies. Guardrails: spam reports and turn-off rate.

What interviewers look for

• Recruiter InMails per Open to Work member
• Reply rate
• Hires attributed