Product Management Course › Day 11

Day 11: User Personas & JTBD

“You don’t design for everyone — you design for someone.” Convert raw feedback into structured user profiles.

In this lesson

• Learning Objectives
• 1. From Research → Insights → Personas
• 2. Persona Template
• 3. Jobs To Be Done (JTBD) Framework
• 4. Connecting Personas → JTBD → Features
• AI Accelerator
• Spotify Case Study

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